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Skype launches new advertising opportunity for the world's premier brands

Groupon, Nokia, Universal Pictures, and Visa among first brands to advertise on Skype · Skype establishes advertising sales partnerships in US, UK and Germany to sell advertising to premier brands

LUXEMBOURG, 7 March 2011 – Skype today announced the launch of advertising in Skype software, which will appear in the Home tab of Skype for Windows starting this week. This move represents the first time that advertising will appear in Skype, giving brands a unique opportunity to be part of the Skype experience, which has enabled millions of people around the world to do things together when they’re apart through voice and video calling, instant messaging, conferencing, and more.

Skype has partnered with leading advertising companies: Meebo in the US, Ad2One in the UK, and Ströer Interactive in Germany to sell advertising for Skype in each of their respective markets.

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Click & Call Advertising with Skype Supported by Marchex Now Available

Skype and Marchex Work Together to Help Advertisers Acquire Customers Through Skype Calls
LUXEMBOURG; SEATTLE, WA, 20 July 2010 – Skype today announced it has expanded its pay-for-call offerings for advertisers. Click & Call Advertising with Skype supported by Marchex, is an advertising program which provides an efficient and measureable way to acquire new customers by using Skype to drive inbound calls. Skype is launching this offering for the first time in the U.S., Canada and Western Europe through a partnership with Marchex Inc., a leading call advertising company, which will help manage, operate and sell Click & Call Advertising with Skype.

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